Case studySports nutrition brand
Sports nutrition brand: two years of decline, reversed in eleven months
The store had been shrinking for two years. We took over the email channel in October 2025. Measured against the same six months a year earlier, the store is up 37% and email is up 84% — and the store is back at its 2023 level.
The challenge
A store going backwards, and a channel on autopilot
In 2023 the store averaged $44.2K a month. Through 2024 it averaged $32.8K. The first nine months of 2025 were no better at $31.7K, and September 2025 — the month before we started — was the worst month in nearly three years.
Email was running, but coasting. Almost two-thirds of channel revenue came from flows that had been left to look after themselves, while campaigns contributed $2.7K a month. A 19.6% open rate said the rest.
The approach
Fix what the list thinks of you, then send more
The list was being sent to, not looked after — a 19.6% open rate says the mail was landing badly. That got fixed first. Opens have since doubled to 40.1%, while monthly sends went from 39,900 to 90,000.
Campaigns had been an afterthought at $2.7K a month. They now earn $8.1K — three times as much — and have gone from a third of email revenue to well over half.
The automations already carrying the account weren't torn up to make room. They grew 19% alongside, so the floor rose while campaigns did the climbing.
Orders attributed to email more than doubled, from 131 a month to 273. The growth is more purchases rather than bigger ones — no discounting its way there.
The results
Where it stands now
Over the six months to August 2026, email revenue ran at $13.9K a month against $7.6K in the same six months a year earlier — up 84% — and orders went from 131 a month to 273.
The number that matters to the owner is the store: $43.0K a month against $31.5K, up 37%. That is within a rounding error of 2023, the brand's best year before the decline.
Email produced $6.4K of the $11.6K monthly increase. 55% of the store's growth came from the channel we own.
The headline figures compare the six months to August 2026 against the same six months a year earlier, on the brand's own store and Omnisend data. Across the full eleven months since we took the channel over, email revenue is up 69% and store revenue 29% against the twelve months before — the six-month figures are stronger because the programme is still compounding.
Syncopated Marketing · Syncopated Studios Private Limited
Bhopal, Madhya Pradesh, India
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