Case studyBeauty device brand
Beauty device brand: a channel that had never sent a campaign
For its entire history the brand had never sent a marketing campaign. Every dollar the channel made came from automated flows. We built the campaign programme in June — two months later it was worth $17.6K a month, and the flows had not lost a thing.
The challenge
Half a channel, working perfectly
This is not the usual case. The automations were good: they were producing $46K a month on their own and had grown steadily for a year. Nothing needed rescuing.
What did not exist was the other half. In fourteen months of recorded history the brand had sent exactly zero campaigns. A large, engaged, well-behaved list was only ever hearing from the brand when it had already done something — browsed, abandoned a cart, bought. Nobody was ever written to on purpose.
The approach
Add the missing half without disturbing the working one
There was no campaign programme to improve — there had never been one. Building it from a standing start added $17.6K a month inside two months, on a list that had only ever been spoken to by automations.
They were carrying the entire account and working. They were not rebuilt to make room for campaigns: flow revenue went from $46.0K a month to $45.0K, which is the same number.
The list had been reachable all along and barely used — sends went from 48,600 a month to 820,700. The revenue came from talking to people who were already there.
The results
Two months in
The channel does $62.6K a month against $46.0K before we started, up 36%, and orders went from 386 a month to 554.
Effectively all of that is the new campaign programme: $17.6K a month that did not exist in June, on flows that finished the period exactly where they began. This is addition rather than reallocation — the clearest kind of result to attribute, and the reason the number should hold.
The headline figures compare July and August 2026 — the first two full months of the campaign programme — against March to May 2026, on the brand's own Klaviyo and store data. June was the build month: sends went from 48,600 to 140,200 while the programme was set up, and channel revenue dipped to $35.6K. Counting June in, the three months since 1 June are up 16% rather than 36%.
Syncopated Marketing · Syncopated Studios Private Limited
Bhopal, Madhya Pradesh, India
LinkedIn · Instagram · Privacy Policy · Terms & Conditions
You are reading this on syncopated.co — our website, laid out as an inbox. Every message is a page.