Case studyPerformance supplement brand
Performance supplement brand: two months, and the best month the channel has had
Two levers had been left switched off: the automations had decayed to a trickle and SMS had not sent in a year. Two months after turning them back on, August was the best month the channel has ever recorded.
The challenge
A programme running on one lever
For the twelve months before we arrived the channel did $19.0K a month and barely moved — $10.2K in its worst month, $27.9K in its best. Campaigns were carrying almost all of it.
The two parts that should have been holding the floor were not. Automated flows had decayed to $6.5K a month. SMS had not sent since June 2025.
The approach
Turn the dormant parts back on before adding anything new
They were the cheapest revenue in the account and the most neglected — decayed to $6.5K a month. Flow revenue went to $19.7K a month, and in August alone to $27.6K.
The channel had not sent since June 2025. It produced $14.6K in its first two months back, a third of August's channel revenue.
Campaigns were the one part already working. We did not touch the cadence while the foundations were rebuilt — campaign revenue held at $13.6K a month while everything around it grew.
The results
Two months in
August closed at $40.1K — the highest month in the twenty-five on record, and 30% above the previous best from November 2024. Orders went from 243 a month to 417.
The two-month number is not the point. Where it came from is: almost all of the growth is automations and SMS, the two parts that keep earning without anyone writing a new campaign each week.
Two months is a short window and we would rather say so than dress it up. Figures cover July and August 2026 against the twelve months before, on the brand's own Klaviyo and store data.
Syncopated Marketing · Syncopated Studios Private Limited
Bhopal, Madhya Pradesh, India
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