Case studyFragrance brand
Fragrance brand: a quarter of rebuilding, then the store tripled
The first quarter with us went backwards, on purpose. Measured against the same six months a year earlier the store has more than tripled — and half of that growth came from the channel.
The challenge
A list that was there, with nothing built on it
The brand was doing $8.4K a month. The channel fired occasionally rather than regularly — 909 emails in one month, 28,000 the next — and the automations underneath produced $907 a month between them.
Nothing was broken exactly. There was simply no system: no cadence the list could get used to, and no flows doing the quiet work between campaigns.
The approach
Build the floor first, even though the first quarter looks worse
The first three months ran at $1.9K a month — below where it started — while the flows were rebuilt and the sending pattern was fixed. That is the part most case studies leave out.
Sends had been arriving at random: 909 emails in one month, 28,000 the next. They now run at 58,900 a month on a schedule the list can learn.
Flow revenue went from $907 a month to $4,139. The automations now earn more than the campaigns do, which is what makes the number repeat.
Added at the end of 2025 rather than on day one. It has produced $7,930 in the last six months.
The results
Where it stands now
Over the six months to August 2026 the store ran at $26.9K a month against $8.5K in the same six months a year earlier — more than triple. The channel went from $2.5K a month to $11.9K, up 366%, and orders from 24 a month to 101.
Half of the store's growth came from the channel. August 2026 was the biggest month in the fifty-five we hold on record, for the channel and for the store alike.
The flows are what changed the shape of it. They were worth $907 a month when we arrived, averaged $4,139 across the engagement and ran at $5,890 through the last four months. Revenue that arrives without anyone scheduling a send is the revenue that repeats. Flow revenue is 4.6 times what it was.
The headline figures compare the six months to August 2026 against the same six months a year earlier, on the brand's own Klaviyo and store data. Across the full sixteen months since 22 May 2025, the channel is up 170% and the store 113% against the twelve months before — the six-month figures are stronger because the programme took two quarters to build and has been compounding since. August 2026 included a retail launch; email and SMS delivered 44% of that month, in line with the months either side of it rather than a spike of their own.
Syncopated Marketing · Syncopated Studios Private Limited
Bhopal, Madhya Pradesh, India
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