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The specialist email & SMS team for health, wellness and supplement brands. Each message below is a section of our home page — open one.

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InboxSyncopated

Claims-aware copy — sell the benefit without overstating the promise

Syncopated<n@syncopated.co>2 Sep 2026, 08:37 IST

to you · Inbox

Claims-aware copy

We understand how supplement products need to be explained, and flag language that may create unnecessary risk before it goes live. Claims-aware review is built into every campaign and flow.

An email headline reading “Magnesium makes you sleep better” struck through, beside a compliant rewrite: “Magnesium supports relaxation and restful sleep”, with the FDA disclaimer below. — Before and after: benefit-focused, accurate, compliant.

We provide category-aware marketing review, not legal or regulatory advice. Final claims and approvals remain with the brand and its qualified advisers.

claims-review-checklist.pdf coming soon

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