Portfolio

4 messages

Selected email work. Every piece starts with a strategic purpose, then brings copy and design together to make the next action clear.

Xenova: Welcome to Xenova — loyalty onboarding without a discount
Xenova29 AugWelcome to Xenova — loyalty onboarding without a discountA welcome email that explains the points programme with a spend / earn table instead of leading with a coupon.
Unread. Flora & Kin: Start Small, Save Big — liquid multivitamin campaign
Flora & Kin22 AugStart Small, Save Big — liquid multivitamin campaignA 25%-off campaign built around a four-product liquid multivitamin range, each with its own job and its own button.
Unread. Grove: Complementary By Design — synbiotic + multivitamin education
Grove14 AugComplementary By Design — synbiotic + multivitamin educationTwo formulations explained side by side — where it works, what it supports, what it delivers — then a bundle.
Unread. RootLuma: Feel Bright — welcome email with a first-order offer
RootLuma6 AugFeel Bright — welcome email with a first-order offerA warm first touch: the brand story, a 10% code, and the community behind the product.

PortfolioXenova

Welcome to Xenova — loyalty onboarding without a discount

Xenova<welcome@xenova.example>29 Aug 2026, 09:00 IST

to you · Portfolio

Category: Welcome flow · LoyaltyBrand: Performance supplement

The first message in a welcome flow usually gives away margin. This one earns attention instead: it introduces the loyalty programme, shows exactly how points turn into savings, and lets the product carry the visual weight.

Job of the email Explain the programme clearly enough that the second purchase is already planned.
Design decision A spend / get / discount / points table — information a subscriber can act on — rather than a hero-and-button layout.
Category detail Four benefit icons (focus, energy, strength, recovery) keep the claims at the level of supported functions.

Xenova email design

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