Portfolio

4 messages

Selected email work. Every piece starts with a strategic purpose, then brings copy and design together to make the next action clear.

Unread. Xenova: Welcome to Xenova — loyalty onboarding without a discount
Xenova29 AugWelcome to Xenova — loyalty onboarding without a discountA welcome email that explains the points programme with a spend / earn table instead of leading with a coupon.
Unread. Flora & Kin: Start Small, Save Big — liquid multivitamin campaign
Flora & Kin22 AugStart Small, Save Big — liquid multivitamin campaignA 25%-off campaign built around a four-product liquid multivitamin range, each with its own job and its own button.
Grove: Complementary By Design — synbiotic + multivitamin education
Grove14 AugComplementary By Design — synbiotic + multivitamin educationTwo formulations explained side by side — where it works, what it supports, what it delivers — then a bundle.
Unread. RootLuma: Feel Bright — welcome email with a first-order offer
RootLuma6 AugFeel Bright — welcome email with a first-order offerA warm first touch: the brand story, a 10% code, and the community behind the product.

Complementary By Design — synbiotic + multivitamin education

Grove<team@grove.example>14 Aug 2026, 09:00 IST

to you · Portfolio

Category: Product education · BundleBrand: Probiotic / supplement

Education emails earn their place when they answer the questions a customer would otherwise ask support. This one gives each product the same three-part structure — where it works, what it supports, what it delivers — so the bundle at the end feels like a conclusion, not a push.

Job of the email Make two technical products legible, then bundle them.
Design decision Mirrored product blocks; the bundle card breaks the pattern to signal the offer.
Category detail The FDA disclaimer is set in a visible panel, not buried in the footer.

Grove email design

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