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4 messages

Selected email work. Every piece starts with a strategic purpose, then brings copy and design together to make the next action clear.

Unread. Xenova: Welcome to Xenova — loyalty onboarding without a discount
Xenova29 AugWelcome to Xenova — loyalty onboarding without a discountA welcome email that explains the points programme with a spend / earn table instead of leading with a coupon.
Flora & Kin: Start Small, Save Big — liquid multivitamin campaign
Flora & Kin22 AugStart Small, Save Big — liquid multivitamin campaignA 25%-off campaign built around a four-product liquid multivitamin range, each with its own job and its own button.
Unread. Grove: Complementary By Design — synbiotic + multivitamin education
Grove14 AugComplementary By Design — synbiotic + multivitamin educationTwo formulations explained side by side — where it works, what it supports, what it delivers — then a bundle.
Unread. RootLuma: Feel Bright — welcome email with a first-order offer
RootLuma6 AugFeel Bright — welcome email with a first-order offerA warm first touch: the brand story, a 10% code, and the community behind the product.

PortfolioFlora & Kin

Start Small, Save Big — liquid multivitamin campaign

Flora & Kin<hello@florakin.example>22 Aug 2026, 09:00 IST

to you · Portfolio

Category: Campaign · PromotionBrand: Wellness

Promotional campaigns for a range fail when every product gets the same treatment. Here each of the four multivitamins has a one-line reason to exist — hair, morning wellness, nightly skin, coconut boost — so the discount lands on a product the reader has already chosen.

Job of the email Convert the offer, but route each reader to the right SKU.
Design decision Product cards alternate bottle and copy; one action per card.
Category detail “60 seconds of support” frames the routine, not a cure.

Flora & Kin email design

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