Portfolio

4 messages

Selected email work. Every piece starts with a strategic purpose, then brings copy and design together to make the next action clear.

Unread. Xenova: Welcome to Xenova — loyalty onboarding without a discount
Xenova29 AugWelcome to Xenova — loyalty onboarding without a discountA welcome email that explains the points programme with a spend / earn table instead of leading with a coupon.
Unread. Flora & Kin: Start Small, Save Big — liquid multivitamin campaign
Flora & Kin22 AugStart Small, Save Big — liquid multivitamin campaignA 25%-off campaign built around a four-product liquid multivitamin range, each with its own job and its own button.
Unread. Grove: Complementary By Design — synbiotic + multivitamin education
Grove14 AugComplementary By Design — synbiotic + multivitamin educationTwo formulations explained side by side — where it works, what it supports, what it delivers — then a bundle.
RootLuma: Feel Bright — welcome email with a first-order offer
RootLuma6 AugFeel Bright — welcome email with a first-order offerA warm first touch: the brand story, a 10% code, and the community behind the product.

PortfolioRootLuma

Feel Bright — welcome email with a first-order offer

RootLuma<hello@rootluma.example>6 Aug 2026, 09:00 IST

to you · Portfolio

Category: Welcome flowBrand: Wellness tonic

For a ritual product the welcome email has to sell the ritual before the bottle. The story comes first, the code arrives once the reader knows what they would be redeeming it on, and the community grid gives the brand a life beyond the product shot.

Job of the email Turn a signup into a first order without leading with the discount.
Design decision Warm photography, a single accent colour, and the code set inside a card so it is easy to screenshot.
Category detail “Support your mind, body and daily rhythm” stays on the right side of the claims line.

RootLuma email design

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